The De La Salle University - Manila's Mechanical Engineering Society (MES) is set to fill all gear head's need for speed with their first-ever car show “Automized 2011: Your Ride. Your Pride” happening this Saturday, March 26, 2011 at the Harbor Square parking area, CCP Complex Pasay City.

Doors open at 3 pm and for a P30 guest entrance fee, get an adrenaline rush by ogling over some of the most tricked-out rides and custom cars on display. You can also get the chance to win free copies of C! Magazine, and items from DC Shoes. Plus, meet and greet six-time World Bowling Champion Rafael “Paeng” Nepomuceno during the show. And once the sun sets, party with the best bands from the DLSU College of Engineering, Mechanical Engineering Department faculty, and the DLSU Innersoul as they rock the stage and play into the night. 

Check out which ride will be awarded the Best JDM, Old School, Best in Decals, Detail, Interior, Paint and many more. And if you feel that Your Ride is Your Pride, enter you car so it can bask in the show's spotlight and it might just be crowned the Best in Show. Show participants gets a chance to get their ride featured on C! Magazine and win gift certificates from the event's sponsors.
Words by Jade Lu | Photos and video courtesy of Jaguar Cars Limited
Jaguar has come out strong at the 2011 Geneva Auto Show with their release of the 2012 XKR-S. As an overhaul of the award-winning XK, new super buff is Jaguar’s most agile production sports car yet.
Featuring a highly efficient supercharged AJ-V8 Gen III R direct-injection engine, the XKR-S has a maximum speed of 300 km/h and only takes 4.2 seconds to go from 0 to 100 kph. It is currently Jaguar’s fastest and most powerful series production sports car. Of course, the XK underwent heavy modifications in order to achieve what it has become. Complimenting a strong engine is the XKR-S’ slimmer and more aerodynamic body - a product of extensive research and study in the aspect of Computational Fluid Dynamics. 
Certainly, style is not the main priority of all that development study, for what are good looks without great performance? “The styling of this car isn't about image, it's about true performance,” said Ian Callum, Design Director for Jaguar Cars. “Like other iconic Jaguars before it, the styling has been driven by geometry and aerodynamics for genuine design purity. The physics required to achieve 300 km/h have led the aesthetic.” The XKR-S stays true to the principle of ‘form following function.' The physics required brought about a new front bumper and some lean lines. 
Hyundai Asia Resources Inc. Press Release
Instead of the "Accent Run", HARI has renamed the event to the "Hyundai Run" to celebrate its 10th Anniversary and will now be held at the Quirino Grandstand in Manila on April 2, 2011. For more info, read our story on the Hyundai Run by clicking on the link.
Realizing that cars, people, and the planet can thrive and coexist in one dynamic and sustainable biodiversity, Hyundai Asia Resources, Incorporated (HARI), the authorized distributor of Hyundai automobiles in the Philippines and a leading manufacturer of eco-environmental cars today, calls in all impassioned university students and eco-warriors to join in on its endearing drive for a green tomorrow

Declaring a new collective advocacy for a greener and more progressive future, HARI will lead the first-ever eco-fun run in the country dubbed “The Hyundai Accent Run: An All-New Way to Play” on April 2, 2011 at the Bonifacio Global City in Taguig, converging hundreds of students from Metro Manila’s topmost universities and nature buffs alike in one youth-oriented movement to increase awareness about eco-motoring and promote the companies’ nationwide advocacy for a cleaner and environmentally-stable future. 

Envisioned to create a fresh new generation of responsible motorists among the country’s future leaders, the Hyundai Accent Run makes a daring shift of perspective about the auto industry, instilling in the minds of the youth the possibility that even a car company can also make a positive impact on the environment through its long-term partnership with Haribon Foundation, one of the nation’s most active environmental group and through its newly-launched fuel-efficient compact sedan, the All-New Hyundai Accent. 
Words by Christopher Kho | Videos courtesy of Sprocketph.com
The Lateral Drift Championship Pro-Am Series is making the 2011 season bigger than ever. Nine rounds of adrenaline-pumping, engine-revving, tire-burning sideways action are scheduled this year to tour around drift venues at the Luneta Grandstand in Manila, Venice Piazza in McKinley Hill, Taguig, and the Clark International Speedway (CIS) in Pampanga. 

With the growing popularity of drifting worldwide, the Philippines is set to prove that our drivers, cars, and tracks are ready for the global drifting scene. This year, more drivers are expected to compete in the series with international drivers from Guam, Japan, Malaysia, and Singapore joining in the fray. And to set the bar even higher, judges from around the Asian region will be invited to judge several rounds in this year's series. 
Watch out for the 7th Manila International Auto Show (MIAS) from April 7 to 10, 2011 at the World Trade Center in Pasay City. With its East Wing annex tent building and Philippine Trade Training Center (PTTC) building now part of the show floor, a total indoor and outdoor exhibition space of about 23,000 square meters is achieved as this year's show promises to be more exciting than the last. MIAS aims to boost industry sales beyond its previous performance with a well-attended selling event, given an unparalleled track record of six consecutive years of automotive exhibition excellence. 
Last year, MIAS welcomed some 78,000 visitors, showcasing over 300 cars and 25 auto brands. Aside from the main World Trade exhibition hall and lobby of 10,000 m2 and the 3,000 m2 tent annex building and some 6,000 m2 of outdoor exhibit and stunt performance area, MIAS has added some 4,000 m2 of indoor exhibition floor space at the Philippine Trade Training Center (PTTC) building, still making MIAS the country’s biggest annual motoring event
This year’s highlights will include the Russ Swift precision driving stunt show, Car of the Year (COTY) Awards Night, MIAS Custom Classic Car Competition, European Mobile Media competition, Top Gear photo contest and exhibit, 2011 car model launches, special vehicle and automotive heritage displays and exciting raffle prizes. 
Photos courtesy of Singapore GP Pte. Ltd.
Even before the 2011 Formula One season begins Red Rock Travel (RRT), the Philippines' F1 tour authority, is already spicing up the year with tour packages to the action-packed Singtel Singapore Grand Prix

For the last three years, Singapore has been the proud host of the world's only Formula One night race. And on September 23 to 25, 2011, the city streets of Singapore will yet again turn night into day with the roars from 24 high-octane Formula One cars, coupled with a unique combination of sights, sounds, and electric atmosphere at the Marina Bay Street Circuit.

To add to the excitement, Grammy-award-winning Linkin Park will be the headlining band on race day this year. For the past six months, Linkin Park have been on the road in support of their “A Thousand Suns” world tour. With more acts to be announced, fans can look forward to an awesome event that offers spectacular Formula One race action and the world’s best entertainment, all for the price of one ticket. 

RRT's package tours for the 2011 Formula One Singtel Singapore Grand Prix starts at USD 1,126/pax and includes round trip airfare via Singapore Airlines, Philippine travel tax, 4 days 3 nights hotel accommodations with daily breakfast, round trip transfers, travel insurance and 3 day Bay Grandstand Race Tickets.
Honda Cars Philippines Inc. Press Release
ecosafety training
Honda Cars Philippines, Inc.’s (HCPI) longtime commitment to promote fuel economy awareness comes at an opportune time. Ongoing political tension in the crude-rich Middle East has caused fuel prices to spike to P53 per liter. In this time of fuel crisis, any form of savings is highly fitting.
Every year, HCPI conducts its fuel efficiency driving competition entitled Honda Challenge Cup to teach economical driving techniques. Recently, the Honda group of companies, through the Honda Foundation, staged its first eco-safety driving training among government fleet operators under Honda’s Clean Fleet Management Program. A total of 16 representatives from the Department of Transportation and Communication (DOTC), Department of Trade and Industry (DTI), Metro Manila Development Authority (MMDA), and Laguna Lake Development Authority (LLDA) attended the whole day training.  

“Come high or low gas prices, Honda has pioneered in providing fuel efficiency awareness by holding Honda Challenge Cup since 1996,” said Mr. Voltaire Gonzales, Head of Vehicle Sales and Corporate Communications of HCPI. “For fifteen years now, Honda has been advocating practical tips in order to drive every drop of fuel,” he added.
Words and photos by Ferman Lao
Regular readers at Kotse.com would recall that a few weeks ago, I wrote about a road trip to Pico de Loro in Batangas which took us through a challenging bike trail. Well, exactly a week later, I was up early again for Nissan Motors Philippines Inc.'s (NMPI) X-Trail CVT test drive-slash-road trip.

Our destination for the day trip was some three hours away in Acuatico Resort, San Juan, Batangas which meant that a 6:00am call time would give me plenty of seat time spent in the X-Trail. My phone rang at exactly 5:45 am and the guys from Nissan informed that they're just 20 minutes away from the agreed pick up point. Getting there several minutes before they did, the group arrived in a Nissan Urvan consisting of Business Mirror's Ira Panganiban, Manila Bulletin's Iñigo Roces, and Auto Review's Ron and Ronald delos Reyes. Although I know that it's going to be a long day, I wasn't going to be the one to make it longer for the other guys in the van.