Words and photos by Christopher Kho
  
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At the recently-concluded 7th Manila International Auto Show, Ford went all-out by presenting the show's most extravagant display yet. Covering a floor area of 1,000 square meters, they've turned what was supposed to be a booth into a dealership. It showcased Ford's complete vehicle line-up with one van, one pickup, two cars, and four SUV's making up 32 different variants altogether. Since Ford Group Philippines (FGP) is neither a member of the Association of Vehicle Importers and Distributors (AVID) nor the Chamber of Automotive Manufacturers of the Philippines (CAMPI), no one is stopping them from blowing the year's budget in just four days. And looking at the results, its all worth it. 
 
bosch_serviceHoly Week is just around the corner and the country's roads and highways will soon be filled with vacationers. Friends and families alike will grab this opportunity to take their four wheels out on a road trip on the long weekend. That is why Bosch Car Service (BCS), the world's largest independent workshop organization, has composed a set of motoring tips to help keep you safe on the road.
 
 
honda_heatHonda Cars Philippines, Inc. (HCPI) gears up for yet another busy Holy Week through their on-site road assistance program called Honda Emergency Assistance Team or H.E.A.T. for short. With the influx of motorists, H.E.A.T. provides road-side assistance to motorists who encounter car problems on the road while traveling in observance of what is the single most-important occasion in the Christian religion. The program is HCPI's, together with its dealership network's, public service and road safety advocacy. 

“H.E.A.T. program runs on April 20, 21, 23 and 24 in service of both private and public vehicle owners, be it Honda or non-Honda customers. Apart from road assistance, H.E.A.T. also provides free diagnostic system check-up, free 18-point check-up and discounts on selected parts and accessories,” said HCPI’s Customer Service Head, Mr. Danny Pedro. “With H.E.A.T., we set our sights on providing accessible public service for a worry-free and safe trip for the motorists,” he added.
Words by Christopher Kho | Photos courtesy of Robert Bosch Inc. 
 
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Following last year's success in the inaugural Bosch Cordless Race held in Shanghai, China, the power tools brand is launching the 1st Asia Pacific Cordless Race Championship. Competing countries include Thailand, Malaysia, China, and Korea. Not be left behind, the creative engineering students from the Philippines are also taking on the challenge in the race's Philippine leg.  

The inter-school competition requires each team to build from scratch a race kart powered solely by Bosch' lithium-Ion power tools. Using every bit of ingenuity, the students have to design their machines in order to maximize the power from the impact drills and drivers that Bosch will provide. Design elements such as chassis configuration, suspension layout, and proper drive train gearing are keys to success. It will also be a proving ground for Bosch' lithium-Ion technology, testing its power, performance, and durability. 
 
 
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The 2nd Petron Sprint 4T Endurance & Economy Run was given the green flag last February 05, 2011 with a field of 306 riders competing in eight classes.
 
While maintaining an emphasis on safety and proper adherence to public riding safety rules and regulations, the run required competitors to travel 750 kilometers with the most economical fuel consumption at the most reasonable time. Taking off from Petron-Diego Silang, the riders navigated through the roads leading to Valenzuela, Bulacan and then traversing McArthur Highway through the provinces of Pampanga, Bataan, Zambales, Pangasinan, Nueva Ecija, Benguet and Mountain Province. Nineteen designated Petron service stations along the route were utilized as official filling stations and checkpoints to verify that the participants followed the correct route and prescribed speed. The final checkpoint and finish line was located at the Petron service station in Kisad, Baguio City.  
Goodyear Philippines Press Release
 
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As motorists prepare for the summer travel season, Goodyear launches an innovative iPhone app meant to make road travels hassle-free. 

The Goodyear Highway Helper is a new app initially available for iPhone users. It features useful motoring information such as car and tire maintenance know-how, engine troubleshooting tips, and even a step-by-step guide on changing tires. This information is available alongside fun interactive phone games and quizzes. 

A highlight of the app is a service center locator and map feature powered by Google that allows users to find the nearest Goodyear Autocare, Servitek, or Tyre Pro store in case a motorist needs to have their cars checked on their way to their destination. 

And if users find themselves faced with emergency situations on the road, the Goodyear Highway Helper features a list of emergency numbers for taxi, towing, medical and police assistance across the nation. 

“Safety is at the heart of everything we do in Goodyear and it is precisely this reason that we want to be able to keep people safe on the roads during this peak travel season,” says Ernest Estrera, Goodyear Marketing Director. “With this technology, we believe we are doing the right thing by empowering motorists with safety information at the critical times that they need it.”
 
lakbay_alalayPetron Lakbay Alalay, the country’s longest running motorist assistance program, is reaching out this entire summer holiday season from mid-March until the end of May to provide safety checks as well as safety tips to motorists nationwide. With its expanded coverage, it strengthens its safety advocacy through its comprehensive package of activities, services and products.

Free Service Checks
To help motorists prepare for a safe, worry-free travel, participating Petron service stations and car care centers will provide a free 15-point service check-up. This includes checks on tire pressure, oil and water level, and brakes inspection. In this way, Petron helps ensure that your vehicle is roadworthy and will take you safely to your destination. 
 
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A-1 Driving Co. Inc., the country's premier driving school, has just chosen the Ford Fiesta as part of their driving school fleet. With support from Ford Philippines, the school advocates safe and smart driving in the Philippines through the Fiesta's class-leading safety features. A1 Driving has been an advocate for road discipline and safety since 1977 and now has 100 branches nationwide. 

The Fiesta brings world-class safety in a small package. Beneath its stylish exterior is a robust structure constructed from high-strength Boron steel, crafted to enhance driver and passenger safety. It increases structural rigidity without sacrificing weight, thus helping the Fiesta achieve a high fuel efficiency. The Fiesta is also well-equipped with safety features such as driver and passenger side airbags, ABS (double-circuit four-wheel anti-braking), and EBD (electronic brake distribution), that collectively enhances the active safety of the car.