After riding 24 hours non-stop on a 1,200 gruelling kilometer loop around Luzon, only 160 of the 250 starters successfully crossed the finished line on January 15, 2012 at the 7th edition of the BOSS Ironman Challenge. Organized by the BMW Owners Society of Saferiders (BOSS), the only club in the Philippines recognized by the BMW Clubs International Council, the Ironman Challenge is not a race, but there is undeniably an unspoken achievement to finish at the final stop in first. Still, finishing the 1,200 kilometer jounrney proves to be equally satisfying.
The Asian Carmakers Corporation (ACC), the official importer and distributor of BMW vehicles and BMW Motorrad in the Philippines, awarded the finishers of the challenge. In the car category, Elbert Cuenca in a diesel powered BMW X1 was the first to reach the destination with a total time of 14 hours and 19 minutes - a welcome improvement over his second place finish last year in a gasoline powered X1. Meanwhile, Joey Almeda, Enteng Gonzales, Max Kienle, Hubert Soriano, and Nani Pascoguin were the first four riders to arrive in the motorcycle category. All four men were riding BMW R1200 GS Adventure's, except for Nani who was on a S1000 RR.