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11 March 2013

UPS signs deal as official logistics and shipping sponsor of Scuderia Ferrari F1 Team

ups ferrari
Starting this 2013 season, there'll be a new sticker added to Fernando Alonso and Felipe Massa's F138 race car. That's because UPS just signed a multi-year contract to be Scuderia Ferrari's new official logistics and shipping sponsor.
As part of the deal, UPS will become fully integrated into Ferrari's daily operations on and off the Formula 1 grid by providing critical delivery and transportation services. In other words, they'll have the full responsibility of shipping all of the team's equipment, tools, and Formula 1 race cars to all 19 races in the 2013 Formula 1 World Championship season.
So from this point on, expect to see UPS's gold and brown shield on Alonso's and Massa's Ferrari F138, racing overalls, as well as the Scuderia's fleet of transporters and trackside equipment.
“We are extremely pleased to have UPS on board as our new Partner, as they are one of the most successful and recognized brands worldwide,” said Scuderia Ferrari Team Principal Stefano Domenicali. “Excellence, innovation and precision are critical across every process within the team. Working with an organization that has the global reach and scale of UPS, and that also shares these values, will allow us to jointly explore and implement ways to improve operations and increase efficiency across the team.”
“We are excited to join Ferrari and be a part of their racing organization,” said Christine Owens, UPS Senior Vice President, Communications and Brand Management. “UPS has been involved in motorsports for more than 12 years. Expanding our involvement into Formula 1 with one of the world’s most recognizable racing teams brings together two worldwide brands that have rich histories and cultures as well as a track record of unmatched commitment to excellence.”
UPS's new partnership with Scuderia Ferrari further expands their involvement in sports which currently includes NASCAR, NCAA, golf, and the 2012 London Olympics and Paralympic Games.