Words by Niky Tamayo | Video courtesy of Toyota UK
“Can you feel it? Can you feel the thrill of being alive?”
Brad Pitt or Britney Spears spots aside, car commercials aren’t usually big news, but this one is making waves. Toyota UK commissioned music video director Adam Berg to create a spot to spearhead their “Real Deal” marketing campaign and the result is fantastic. It’s about a man who’s tired of his artificial world of pixels, pretense, and driver assists. A world where “feeling” is a capital offense. 
What follows is a combination of “The Matrix”, “Max Payne,” and “The Truman Show”, made in a gritty film noir style. The only complaint is that it's just 90 seconds - about two hours too short, but it does get the point across. Toyota doesn’t make dull, pixelated, pretentious cars, anymore. It makes Toyota GT-86s. And they’re available in red, mind you, not beige and gray. Of course, you don’t have to go to a seedy underground shop to buy one (apparently with a big bag of drug money), you can buy them at your regular Toyota dealership. Or you could if they weren’t sold out.
Oh well, the commercial’s pretty nice.
Published in News
There's no question that Ken Block's makes some of the most awesome, insane, and mind-blowing Gymkhana videos EVER. But in the constant pursuit to raise the bar higher, he and his 600hp Hybrid Function Hoon Vehicle (H.F.H.V.) Ford Fiesta is getting the Hollywood treatment, complete with robotic sharks, deranged zombies, and stunt men in gorilla suits. Hold on to your seats for nine minutes of car porn in Ken Block's Gymkhana FOUR: The Hollywood Megamercial
Filmed at Universal Studios Hollywood, GYM4 blazes through the War of the Worlds set, drifts past the Back to the Future clock tower, and screeches around Psycho's Bates Motel. Epic Meal Time even makes a cameo as Block and the H.F.H.V. tears up their set. Block then smokes up a some forklifts, comes face to face with Jaws, and wraps up with a Bollywood-style song and dance number. Cool enough for ya?
Published in Motorsports
Words by Jade Lu | Photos and video courtesy of Jaguar Cars Limited
Jaguar has come out strong at the 2011 Geneva Auto Show with their release of the 2012 XKR-S. As an overhaul of the award-winning XK, new super buff is Jaguar’s most agile production sports car yet.
Featuring a highly efficient supercharged AJ-V8 Gen III R direct-injection engine, the XKR-S has a maximum speed of 300 km/h and only takes 4.2 seconds to go from 0 to 100 kph. It is currently Jaguar’s fastest and most powerful series production sports car. Of course, the XK underwent heavy modifications in order to achieve what it has become. Complimenting a strong engine is the XKR-S’ slimmer and more aerodynamic body - a product of extensive research and study in the aspect of Computational Fluid Dynamics. 
Certainly, style is not the main priority of all that development study, for what are good looks without great performance? “The styling of this car isn't about image, it's about true performance,” said Ian Callum, Design Director for Jaguar Cars. “Like other iconic Jaguars before it, the styling has been driven by geometry and aerodynamics for genuine design purity. The physics required to achieve 300 km/h have led the aesthetic.” The XKR-S stays true to the principle of ‘form following function.' The physics required brought about a new front bumper and some lean lines. 
Published in News