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03 September 2012

Avon's pink-wrapped Ford Fiesta will Kiss Goodbye to Breast Cancer

Don't be too surprised when you see a bright pink Ford Fiesta roaming the streets of the metro anytime soon. No, it's not driven by a Barbie or Hello Kitty fanatic; rather, it’s Avon's latest crusader against breast cancer
Ford Philippines recently partnered with Avon for its 2012 Kiss Goodbye to Breast Cancer (KGBC) campaign that helps promote breast cancer awareness. Ford will showcase a one-of-a-kind pink-wrapped all-new Ford Fiesta Sport Plus hatchback, which will be used as the official vehicle for KGBC event called “Let's Walk the Talk.”
KGBC’s 2012 series takes Avon’s call to action a step further by inviting Filipinos to come face to face with breast cancer and deepen their involvement in the cause. Avon KGBC ambassador actress Sarah Lahbati will use the pink Ford Fiesta in events tied to the campaign.
“We are proud to partner with Avon in this worthy advocacy. The Ford Fiesta is the perfect car to represent our commitment to raising the awareness for breast cancer as it proves to be a popular choice of vehicle among our lady drivers,” said Anika Salceda-Wycoco, AVP for communications of Ford Philippines.
Kiss breast cancer goodbye with Avon's pink Ford Fiesta. See it in person at various Avon KGBC events that will culminate in the annual Walk and Run activity on October 21, 2012 at the SM Mall of Asia Open Grounds.