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02 August 2012

Honda's 1'M Blue Campaign is out to train 1 million Eco-Safe Drivers

There are over 6 million registered motor vehicles in the Philippines, producing 30 million tons of CO2 each year and causing respiratory and cardiovascular diseases and even death. That is why, in line with their “Blue Skies for Our Children” motto, Honda Cars Philippines, Inc. (HCPI) recently launched the 1'M Blue Campaign - a program that seeks 1 million committed Eco-Safe Drivers. 
Read as “I'm Blue”, the 1’M Blue Campaign aims to address air pollution, climate change, and energy sustainability for the future generation. It does this by (1) influencing driver behavior and consciousness on fuel efficiency and safety, (2) generating support for eco-safe driving, (3) providing learning tools to help create and sustain a positive behavioral change, and (4) reducing vehicle-derived air pollutants, fuel consumption, and CO2 emissions.
Eco-Safe Driving
Studies have shown that each liter of gasoline burned produces up to 2.4kgs of CO2. And with eco-safe driving, fuel consumption and vehicle emission is expected to drop by 20%. Do the math, and you'll quickly see that we can reduce CO2 emissions by as much as 6 million tons each year. 
You too can be an eco-safe driver simply by changing your driving habits, such as: monitoring your fuel consumption, plan your trips, avoid idling, drive smoothly, follow the prescribed maintenance schedule of your car, and use fuel efficient vehicles such as the all-new 2012 Civic with its ECON mode and Eco Coaching Ambient Meter. 
HCPI has already implemented the Eco-Safe Driving and Clean Fleet Management Program as far back as October 2010. By using the Clean Fleet Management Toolkit from the United Nations Environment Program (UNEP), it has successfully trained more than 400 admin and fleet personnel from 43 government agencies through classroom and hands-on training on fuel-efficient and safe driving practices. And with the 1'M Blue Campaign, HCPI is hoping to tap the over 6 million registered vehicle owners in the Philippines.
Keeping Blue Skies
Pledge your commitment to Honda's 1'M Blue Campaign today and be part of the 1 million Eco-Safe Drivers in the Philippines. Remember, eco-safe driving doesn't only save money, but also saves lives as well as the environment. 
Partners for Honda's 1'M Blue Campaign are the Climate Change Commission, Department of Environment and Natural Resources, Department of Transportation and Communications, Metro Manila Development Authority, Technical Education and Skills Development Authority, PAC Fleet Solutions, Honda Safety Driving Center, and the GMA Network.
To know more about the program, visit or Like the official 1'M Blue Eco-Safe Driving Campaign Facebook page.