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28 May 2012

Chevy's all-new Colorado is a century's worth of Truck Building Heritage

 
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Chevrolet introduced its very first pick-up - the Series 490 - way back in 1918. It got its name from its price tag of $490 and was slated up against the Model T which was sold at $495 at the time. The Series 490 had a 2.8L four-cylinder engine that could propel it to a maximum speed of 48 km/h and came standard with electric horns, a speedometer, ammeter, dome lights, and headlight dimmers - features we take for granted these days, but they were at the forefront of engineering 94 years ago. By the end of its seven year production run, Chevrolet was able to sell over 700,000 examples of the Series 490. Now, in 2012, the bow tie brand is continuing its truck building heritage with the all-new Colorado.
 
Through decades of evolution, Chevrolet has built the best pick-up truck is has to offer yet. The all-new Colorado boasts the latest Duramax 2.5 and 2.8L engines, designed to provide optimum power and torque for off-road driving or hauling heavy loads. And despite its ladder frame chassis, it offers a comfortable ride over rough terrains. Plus, the Colorado is equipped with the most up-to-date safety features for a worry-free ride.
 
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Just to build the Duramax engines, Chevrolet invested in a new $200 million state-of-the-art facility in Rayong, Thailand. The engine plant has the latest equipment and technologies including fully-automated, computer-guided sequence for gauges and employs lasers for high level precision. All in all, it is capable of producing approximately 120,000 engines per year just for the Colorado. 
 
So you want to get a piece of truck building heritage? The long wait is almost over as Chevrolet's all-new Colorado is set to hit dealers nationwide by the third quarter of this year
 
To know more about the Colorado, visit www.chevrolet.com.ph or Like the Chevrolet Philippines Facebook page.