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19 April 2011

The Blue Oval brand gets supersized

Words and photos by Christopher Kho
At the recently-concluded 7th Manila International Auto Show, Ford went all-out by presenting the show's most extravagant display yet. Covering a floor area of 1,000 square meters, they've turned what was supposed to be a booth into a dealership. It showcased Ford's complete vehicle line-up with one van, one pickup, two cars, and four SUV's making up 32 different variants altogether. Since Ford Group Philippines (FGP) is neither a member of the Association of Vehicle Importers and Distributors (AVID) nor the Chamber of Automotive Manufacturers of the Philippines (CAMPI), no one is stopping them from blowing the year's budget in just four days. And looking at the results, its all worth it. 
Having a Fiesta
Ford has reason to celebrate, as they've reached a new milestone with the Fiesta. Recently named as the Philippines' Best-Sub Compact in this year's Car of the Year awards, the Fiesta is currently the country's best-selling hatchback with over 1,000 units sold nationwide and exceeding 1.14 million worldwide. Its success is also partially responsible for FGP's 74% sales increase for 2011's 1st quarter. And to mark the occasion, they've rolled-out four Fiesta's into the show.

Drive One
FGP also launched at the show Drive One, a new campaign that gives customers an exciting experience when buying a Ford. Simple and easy, the Fiesta sedan, Focus, Escape, and Ranger can now be yours for an ALL-IN low downpayment price of P99,000. This One Price promo includes LTO Registration, comprehensive insurance, and chattel mortgage FREE! In addition, customers get the chance to Win One limited edition Ford Focus if they reserve and get their cars within the month of April. And if they put in their reservation during the show, he or she doubles his or her chance of winning the grand prize. Test one, drive one, buy one, and win one. 

24 Hour Guarantee
For those who are still skeptical of Ford's parts availability, worry no longer. FGP is extending its 24-Hour Parts Guarantee Program to cover all of its local ASEAN-built units that include the Fiesta, Focus, Escape, Ranger and Everest. This means replacement parts for your Ford vehicle should be available within 24 hours or you get them for free, something that even the Japanese and Koreans can't match. The program covers parts within six essential groupings, including scheduled service maintenance; brake parts; suspension and steering; electrical and air conditioning; powertrain; and body and collision. But be reminded that this is only applicable for vehicles within their 3-year warranty period and authorized dealerships within Metro Manila. So if you've been unfaithful to Ford, you're missing out on a lot of the good stuff.

Supersize Me
Ford's display at MIAS spanned the World Trade Center's floor end to end. They're not only the biggest, but also the loudest at the show, constantly playing Ken Block's hell-raising Gymkhana videos on two ginormous screens. Tuason Racing School (TRS) also joined in the fun by displaying their championship-winning Ford Focus race car and giving racing aspirants a shot behind the wheel with their race simulator. Ford's four-day spectacle was so grand that we have to paint you a picture to let you know what all the fuss was about.