28 July 2015

Announcing the Kia Theater in QC and Kia On Tour Roadshow in Cebu

Araneta Group-CAC

MANILA, July 16, 2015 – The stage is set for another year of bringing Kia’s popular line of vehicles closer to the public!

The much-anticipated Kia On Tour program is a year-long, nationwide event that has proven to be an effective way for the public to enjoy Kia’s different driving experience first-hand.

Kia On Tour is always packed with activities that both the young and young-at-hearts can try.

Columbian Autocar Corporation (CAC), exclusive distributor of Kia Motors vehicles in the Philippines, will soon make a pit stop at SM City Cebu!

Aside from the staple car displays, test-drive units of your favorite Kia vehicles like the Rio and Sorento will be on hand, as well as free Kia merchandise for test-drivers. Kia’s ever-reliable sales representatives will also be available for sales consultations.
CAC Vice President for Sales and Marketing, Hernando D. Gañac, Jr., said “we’re excited for Kia fans residing in Cebu and neighboring provinces to get a pleasant surprise once they drop by and join our Kia On Tour festivities. I encourage everyone to bring the entire family to SM City Cebu on July 14 to 20 and enjoy the experience of driving a Kia vehicle!!

He added, “Kia After-Sales will also hold its Family Service program from July 18 to 20 so there are more activities to look forward to.”
The Kia Family Service weekend will field CAC certified technicians and expert personnel to provide free check-up and diagnosis to Kia vehicles. Several Kia vehicles will also be available for guests to test-drive, as well as other recreational activities and food carts for the whole family to enjoy.

To see where Kia On Tour is headed next, see print ads or visit www.kia.com or www.facebook.com/kiainthephilippines.

Kia Theater is set to be QC’s newest entertainment landmark
CAC inks multi-year naming rights deal with Araneta Group

MANILA, July 16, 2015 – Another historic moment for Columbian Autocar Corporation (CAC) was forged recently as the exclusive distributor of Kia Motors vehicles in the Philippines signed a multi-year agreement with the Araneta Group to build the new Kia Theater, formerly known as New Frontier Theater.

The soon-to-open 2,385-capacity theater will bear Kia Motors' exclusive naming rights.

A spacious 305.96 square meter Kia showroom will also have a full display of the Korean auto giant’s stylish vehicles when the Kia Theater opens its doors to the public this September.

Present at the signing ceremony held last July 15 at Gloria Maris, Gateway Mall were Palawan Governor and CAC Chairman, Hon. Jose Ch. Alvarez; CAC President, Ginia R. Domingo; Chairman, CEO, and President of the Araneta Group, Jorge L. Araneta; and Management Consultant for Araneta Center, Inc., J. Rowell L. Recinto.

After the signing, Ms. Domingo expressed excitement over Kia’s new and exciting venture with the Araneta Group.

“Kia is pleased to forge this new partnership with the Araneta Group. They are highly-respected in the business community and are recognized as one of the most venerable names in the commercial center industry.”

“Similarly, Kia is a global brand that transcends generations and grows steadily. With its solid and burgeoning presence in the Philippines, both Kia and the Araneta Group will be a force to be reckoned with.”

“We look forward to the public enjoying the attractions to be shown in the Kia Theater, the newest entertainment landmark in Quezon City, as soon as it is unveiled,” Domingo added.
The newly-minted Kia Theater will be equipped with state-of-the-art audio, visual, and lighting technologies making it a prime entertainment venue in the Metro. The modern theater will also feature al-fresco dining, cafés, other popular retail brands along its perimeter, completing its claim as the choice go-to entertainment venue.
Like the brand with the Power to Surpirse, Kia Theater is expected to elevate one’s viewing experience and surprise everyone with premier productions and world-class entertainment value.
This partnership between two industry giants will certainly give rise to amazing things so watch out for Kia Theater as it unveils a top-notch lineup of events in an equally outstanding venue come September 2015.