23 May 2015

Volkswagen PH partners with Ayala Foundation on 2nd child welfare CSR project

CENTEX Donation Photo 4

Parallel to the Child Safety Initiative (CSI) campaign announced at the last Manila International Auto Show, Volkswagen Philippines embarks on yet another corporate social responsibility (CSR) project geared towards children’s welfare with a donation of violins and cellos to the pupils of the Center of Excellence in Public Elementary Education (CENTEX) in Tondo, Manila.

CENTEX is a project of Ayala Foundation, Inc. in partnership with the Department of Education (DepEd), other corporate sponsors and local government units that aims to provide bright but economically disadvantaged children with primary education comparable to that of the best schools in the country. There are currently two CENTEX schools, one in Tondo, Manila and the other in Bauan, Batangas.

CENTEX Donation Photo 5

“For our CSR projects, we have chosen to go into one of the most basic foundations of society, and that is the care of the ones that we love the most – our children,” VW PH President and CEO John Philip Orbeta said during the ceremonial turnover of donation last May 12 at VW BGC showroom.

The donation of 21 violins and two cellos were turned over to beaming CENTEX students accompanied by their teachers and parents, who expressed their appreciation on the gift of music to the children. “Music, in particular playing musical instruments, has countless benefits for children; it increases their learning ability and is an effective way of building team work and confidence,” Orbeta further explained.

CENTEX Donation Photo 7

The unique ceremony was also attended by Ayala Foundation President Ruel Maranan and Senior Director for Programs Rowena Lopez. Ayala Foundation, the social development arm of Ayala Corporation, has four key program areas, namely Youth Leadership, Sustainable Livelihood, Arts and Culture, and, Education (wherein CENTEX plays a crucial role). For this reason, VW PH has chosen this special project as their second CSR activity for the year.

Recipients of the musical instruments from CENTEX in Tondo gave an impressive musical performance after the program. Seeing the happy children playing beautiful music together was enough to fully understand the relevance of this worthy endeavour



Mr. John Philip Orbeta
President and CEO
Volkswagen Philippines
Ceremonial Turnover of Donation to CENTEX
May 12, 2015/VW BGC

Good afternoon and welcome to the flagship dealer of Volkswagen in the Philippines. As you can see, we are surrounded by our best and latest models, but we are not here to talk about cars. We are here for the proverbial “bigger picture” – the concern for the society wherein we all exist.

For Volkswagen Philippines, the big picture starts from one of the most basic foundations of society, and that is children’s welfare. Only last month, we launched the VW Child Safety Initiative or CSI at the Manila International Auto Show, a program that aims to support child safety on Philippine roads.

Today, it is my pleasure to be with all of you as we embark on yet another CSR project geared towards the care of the ones that we love most – our children.

In cooperation with Ayala Foundation, Inc., we shall be donating musical instruments to the students of the Center of Excellence in Public Elementary Education (Centex) in Tondo, Manila. Children, we believe, have multi-faceted potentials all thirsty for nourishment. They need books and lessons for their minds, sports and other activities for their bodies, and culture for their souls. Music, in particular playing musical instruments, instils discipline and responsibility, and could increase a child’s learning ability. It is also an effective way of self-expression, thus building confidence.

For us, the job is never done when it comes to the advancement of children’s welfare. As they say, a journey of a thousand miles begins with a single step. With the Child Safety Initiative, our small steps to heighten awareness on road safety could just be the answer to the perennial problem of road accidents and traffic discipline; and with this humble gesture of providing the students of CENTEX with their own violins and cellos, we just might be listening to the next Niccolo Paganini or Pablo Casals.

Maraming salamat po!