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04 April 2011

Audi's quattro still the best-selling luxury all-wheel drive platform in the world

Words by Christopher Kho | Video courtesy of Audi of America
 
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PGA Cars Inc., the Philippine distributor of four rings brand Audi, hold their heads up high as Audi once again sold more all-wheel drive vehicles than any other luxury brand globally. In the 30th anniversary of quattro, Audi has produced over 400,000 cars with its renowned all-wheel drive system last year alone. That makes up for around 38 percent of all vehicles sold worldwide with all-wheel drive technology.  
 
The quattro system was derived from Audi's hugely successful Quattro rally car which was the first ever to use four-wheel drive in competition racing. The Quattro completely changed the world of rallying since its debut in 1980 and continuously enjoyed victories in world championships up until 1986 when the monstrous Group B rally cars were banned. To commemorate its success, Audi named its four-wheel drive system “quattro” with a lower case “q” after the Quattro rally car.
 
“quattro is one of the Audi brand’s greatest success stories, and today we are writing what may well be its most exciting chapter,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “As we move down the road toward electric mobility, we see entirely new possibilities for quattro technology. The electric quattro of the future will be even more agile, safer and - above all - more efficient,” adds Schwarzenbauer.
 
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The quattro drive system also recorded another success by being voted as the “2011 All-wheel Drive Car of the Year.” In 2010, more than 119,000 readers of the trade journal Auto Bild Allrad chose the Audi A4 and A8 as the All-wheel drive car from the €25,000 to 40,000 and over €40,000 category respectively marking Audi's sixth year in a row victory in the competition.
 
From the smallest A3 to the supercar R8, Audi has been proudly producing the world's best-selling all-wheel drive platform in the world. For more information on available models, visit Audi Philippines at 201 EDSA Mandaluyong City or call 727-0381 to 5. You can also visit their website at www.audi.ph.
 
 
30 years of Audi's quattro