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14 January 2013

Nissan gets charged up for arrival of all-new Almera on Jan 16

Words by Christopher Kho
 
almera frontAs hard as it is to admit, Nissan is no longer selling as many cars here in the Philippines as they used to. They were one of only three remaining car brands in the 80's and went toe-to-toe with other re-emerging Japanese giants back in the 90's. Heck, they even had a full-fledged local motorsports program then. If memory serves me right, their last hot item was the Sentra Exalta from a decade ago (sure the X-TRAIL was a success too, but not as lucrative as the Sentras) and sales have sadly dwindled since then. But this 2013, we honestly believe (and I think they do, too) that Nissan Motor Philippines Inc. (NMPI) has the winning ticket to turn their fortunes around, and it goes by name Almera.
 
After its public debut at the 2012 Philippine International Motor Show (PIMS) last August, the all-new Almera is finally ready to make its arrival official on January 16, 2013. Though the launch event is strictly by-invite only, you can now see their latest subcompact in Nissan dealerships nationwide. And if you put in your reservation on or before January 18, your brand-spanking-new Almera will come with chrome side moldings, a chrome front lower garnish finisher, and a chrome exhaust finisher free-of-charge.
 
According to NMPI, “the all-new Nissan ALMERA truly lives up to its promise of letting customers experience more.” This reminded us of the Sentra B13, which had all power features, four-wheel disc brakes, ABS, and fuel-injection as early as 1991 - a time when all other cars in its class could only dream of such toys. And the Almera is no different.
 
In current standings, the all-new Almera has the biggest interior space for all subcompacts. It has loads of legroom and trunk space that Nissan reckons is comparable to some more expensive compacts. And so far, it's the only one to have a rear comfort fan that should help keep the cabin cool. Powered by Nissan's latest 1.5L HR15DE four-cylinder engine with a CVT, we're hoping that it'll also top fuel economy charts once we get to test it out on the road.
 
So far, Nissan has already sold more than 500,000 Almeras worldwide, making it their best-selling global sedan. With acclaimed success in the US, Thailand, and China, NMPI has high hopes that this four-door sedan will also sell like hotcakes here in the country.