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07 December 2012

JD Power finds the Chevy Sonic as most APEAL-ing subcompact in US

Words by Christopher Kho
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Hands down, the all-new 2012 Chevrolet Sonic is currently the most APEAL-ing subcompact in the US - that's according to J.D. Power's 2012 US Automotive Performance, Execution, and Layout (APEAL) study.
The win speaks a lot about the Sonic's attributes. Apparently, new vehicle buyers in North America are beginning to find smaller cars just as appealing as larger ones they previously owned. The study shows that today's subcompact and compact cars are just as “APEAL-ing” as midsized cars four years ago. And the biggest factor associated with this trend is the better fuel economy offered by these new small cars. Runner-ups for the category were the Fiat 500 and Ford Fiesta.
Let's not forget about the 2012 Chevrolet Volt which also ranked highest in the compact car segment for the second year in a row. And for the eight consecutive year, Porsche is the undisputed highest-ranking nameplate in the US.
Other top ranks in their respective segments are the: MINI Coupe/Roadster (Compact Sporty Car), Mercedes-Benz SLK (Compact Premium Sporty Car), BMW 3 Series (Entry Premium Car), Dodge Challenger (Midsize Sporty Car), Audi A6 (Midsize Premium Car), Audi A8 (Large Premium Car), Kia Optima and VW Passat* (Midside Car), Dodge Charger (Large Car), Porsche 911 (Premium Sporty Car).
*Tie in its segment.
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If you want a slice of the good stuff, the all-new Chevrolet Sonic is now available in the Philippines as a hatchback or sedan. And as a Christmas bonus, The Covenant Car Company Inc. (TCCCI) - otherwise known as Chevrolet Philippines, is bundling an iPad Mini with each purchase from November 23 to December 31, 2012. Know more about the details here: Christmas comes early! Chevrolet bundles an iPad Mini for every Sonic you buy
J.D. Power's APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2012 APEAL Study is based on responses gathered between February and May 2012 from more than 74,000 purchasers and lessees of new 2012 model-year cars and light trucks who were surveyed after the first 90 days of ownership.