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12 February 2011

Customize your own Volvo S60 on your iPhone

Words by Christopher Kho
With all the success and accolades attained by the all-new Volvo S60, the Scandinavian automaker is now making one of their best cars yet portable. By launching its own application for the iPhone and iPad, users can now customize and style their very own S60 from Volvo's online catalogue. And if you're ready to get up close and personal with the S60, the app can even book you a test drive and direct you to the nearest Volvo dealer by utilizing the device's built-in GPS function. What a convenience! Additional functions of Volvo's S60 app allows it to deliver the latest news and videos from Volvo.

"Many customers use mobile phones and internet tablets to search for information. Now we're simply ensuring that we are where our customers are, opening a window into the company," says David Holecek, man in charge for Volvo Cars' digital strategy.
Aside from the S60, a Volvo S80L version app is also available in certain markets, and additional apps are currently being developed to be launched this spring.

"We've integrated a number of unique features, such as using the mobile phone's built-in gyro to look around inside the car. If you turn the phone, the image viewed moves too, creating the impression that you're actually sitting inside the car," Holecek explains.

Things to comeMore apps for other Volvo models will be unveiled in conjunction with the Geneva Motor Show in early March. The mobile applications are aimed to provide both potential and existing customers the accessibility to Volvo's latest vehicles and entice them into driving one home. 

This is not the first time that Volvo has launched a mobile application. In fact, they have been offering iPhone and Android apps that control the car's heater for a while now and made these available for customers who subscribe to the “Volvo On Call” system. A mobile iPhone app version of Volvo Car's customer magazine, “Liv,” will also be launched soon. This will provide access to the magazine's content along with a variety of bonus features such as additional images and videos. It was also revealed that a digital user's manual application is currently in the works.

All of Volvo Cars' applications will be downloadable for free from the Apple App Store.