Words by Christopher Kho | Photos courtesy of Ford Motor Company
 
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For a brand that has big ambitions, Ford is cleverly taking on the world with small cars. And the latest vehicle to be added to its continent-conquering line-up is the all-new EcoSport. Get ready because while this mini SUV just made its world debut at the 2012 New Delhi Auto Expo, we wouldn't be surprised if it lands on our shores in just two years’ time or less. 
 
Based on Ford's B-platform, the EcoSport technically is a Fiesta fitted with bigger wheels, which means that it's actually a shy smaller than the Escape. It is the freshest concoction to come out of the One Ford global strategy. The nameplate EcoSport, however, is not anything new and has been around in South America since 2003. But this new version coming out is about to tackle new territories in North America, Europe, and Asia.
Published in Concept