Words by Jose Carlo R. Sapera | Photos courtesy of Mitsubishi Motors Thailand Co., Ltd.
 
conceptg4 front
Most, if not all, hatchbacks, whether subcompact or compact, will always have a sedan counterpart to suit different people's needs in terms of looks and space. And at the 34th Bangkok International Motor Show, Mitsubishi premiered their latest global car called the Concept G4. Whatever they like to call it, we'd like to believe is a preview of an upcoming Mirage four-door sedan.
Published in Concept
 
coty20122013 mirage
After the long search, the 2012 - 2013 Car of the Year Philippines (COTY-P) has finally been revealed last April 4, 2013 at the 9th Manila International Auto Show (MIAS) held at the Philippine Trade and Training Center (PTTC). Following the footsteps of last year’s winner, the Hyundai Elantra - of which we see many of on the streets - this year’s champ is none other than the all-new Mitsubishi Mirage GLS MT.
Published in Car of the Year
Words by Jade Lu | Photos courtesy of Mitsubishi Motors Corporation
 
camiev mainIt didn’t take too long for Mitsubishi to go from “not bad” to “much better.” The i-MiEV (short for Mitsubishi innovative Electric Vehicle) was first introduced to the Japanese market in 2009, followed by the rest of the world a year later. And as of December 2012, over 22,000 examples of this EV (although rebadged in other countries) had been sold worldwide.
 
Two-time Dakar Rally winner Hiroshi Masuoka even took on the Pikes Peak International Hill Climb using a muscled-up version of the i-MiEV - the i-MiEV Evolution - in July 2012. It was meant to gather information for Mitsubishi’s R&D team, who hoped to use the data for further developments of future EV’s. Cut to less than a year later, and the fruit of this labor was showcased at the 2013 Geneva International Motor Show. This is the Mitsubishi CA-MiEV Concept.
Published in Concept
 
miragemusicfest_main
At last, Mitsubishi's long-awaited all-new Mirage is finally ready to come out in public. And what better way to mark the subcompact's arrival by throwing it an awesome party. Ladies and gentlemen, you're invited to a night filled with fun and music as Mitsubishi Motors Philippines Corporation (MMPC) holds the Mirage Music Festival at the SM Mall of Asia Concert Grounds on November 16, 2012.
 
And if you don't know what the rave is all about yet, MMPC is also holding a Mirage Expo where you can get up close and personal, and test drive the all-new Mirage and other Mitsubishi models from November 16 to 18 at the same venue.
Published in Upcoming Events
Words by Christopher Kho
 
mmpc_pims_poster
The 4th Philippine International Motor Show (PIMS) is only a few days away, and you should know that Mitsubishi Motors Philippines Corp. (MMPC) has big things in store that will take center stage at the show. On top of their existing line-up, the tri-diamond brand will be featuring great rides - both new and old - that will blow your socks off from August 16 to 19, 2012 at the World Trade Center (WTC) in Pasay City. 

Be one of the first few to see the all-new Mirage make its official Philippine debut in the bare sheet metal. Mitsubishi is finally returning to the subcompact car market after a 34-year absence, and boy, are they making a big comeback! It'll seat five people, run up 22 km/L with its three-cylinder 1.2L MIVEC engine, and be sold at just a little over P500,000. This little hatchback will surely be the biggest thing to ever come out of Mitsubishi's garage in a long time and could possibly even outsell the country's second best-selling vehicle, the Montero Sport, when sales begin in November.
Published in Upcoming Events
Words by Jopet Tocino
 
miev_pikespeak
Although it's true that electric-powered cars have been around for quite some time now, the common misconception about them is that they aren't as good as their gas-powered counterparts. Well, at least in terms of performance. Enter the Mitsubishi i-MiEV Evolution
 
The i-MiEV Evolution is the latest Frankenstein to come out from the workshop of Mitsubishi Motors Company (MMC).  Set to compete in the upcoming 2012 Pikes Peak International Hill Climb this July, this is surely one electric car that's made to give petrol-power a run for their money.
Published in Motorsports
Words by Christopher Kho 
 
imievpikes_front
In a sport dominated by 900 horsepower purpose-built monsters, Mitsubishi Motors Corporation (MMC) is taking on the 2012 Pikes Peak International Hill Climb challenge in an all-electric production - a first in the brand’s history. Based on their road-going hatchback, the i-MiEV prototype is heading to the slopes of Colorado in the U.S. on the 8th of July to race against the clock to the heavens, driven by no less than legendary two-time Dakar Rally winner Hiroshi Masuoka
 
Describing the Pikes Peak-bound i-MiEV prototype as “based on the production model” is actually a bit of a misnomer. You see, judging from the sketches from Mitsubishi, this prototype looks absolutely nothing like its road-going counterpart. The main cabin has been narrowed to fit just one occupant, while its wheelbase and track width extended so much so that it should more or less look like an odd Le Mans prototype Frankenstein.
Published in Motorsports
 
outlander_main
It has been around three years since an Outlander was last sold in the Philippines after the sleeker and leaner ASX took its place and left the nameplate out in the cold. But in 2012, the Outlander is making a comeback and ready to reclaim its crown when Mitsubishi Motors Corporation (MMC) debuts an all-new model at the 82nd Geneva International Motor Show in March.
 
So far, Mitsubishi has only released one teaser image of the upcoming Outlander before the big reveal. Judging by this photo, the tri-diamond brand has ditched their signature gaping open-mouth grill for a retro two-tier chrome facet that is to become Mitsubishi's new corporate mark. We can also see that they've enhanced its jaw line with a ridged front bumper just like the ones on the upcoming Mirage. And if anyone recalls the PX-MiEV Concept from the 2011 Tokyo Motor Show, then that might just give you an idea what the Outlander looks like from the back.
Published in Concept
Friday, 03 February 2012 08:39

Car names defined

Words by Christopher Kho and Jade Lu
 
car_names
Car makers across the globe name their latest models after elaborate words from the English dictionary (except for the Europeans who use a labyrinth of letters and numbers) to somehow reflect its prominent characteristics and dazzle their patrons over its obscure moniker. But after a multitude of brochures, advertisements, test drives, and car reviews, have we really given some thought what some of these nameplates really mean? Thankfully, the internet - and notably the guys at Dictionary.com - has put together a list of definitions for some of the most prominent and memorable car models ever to grace this planet.
Published in Features