Only a handful of people in this world ever manage to drive their cars so far that they'd see the day the odometer flips over. But one man from Norway, Maine, USA, gears up for a personal challenge to clock in one million miles (or 1.6 million kilometers) on his 1990 Honda Accord. Joe LoCicero or Million Mile Joe as everyone now knows him, is an insurance claims adjuster who logs around 62,500 miles each year, four times more than the average American driver's 14,000 miles/year, by driving from one Honda dealer to another. “I feel like a human ping-pong ball crossing the state,” said Joe. 
The pursuit to reach one million miles began when Joe's Accord reached 300,000 miles. Since then, he started keeping track of his milage and now has 661 photos of his car's odometer. And unlike other record attempts that deliberately take time off to spend months on the road, this undertaking is achieved solely based on Joe's occupational daily driving routine. 
Published in Features
Words by Christopher Kho | Photo courtesy of World Honda
Months before it officially arrives in US dealerships later this year, Honda is jumping the gun as it starts to seduce with its 2012 CR-V Concept. Although the fourth-generation crossover should be production-ready by now, Honda hopes to get the hype up with its over-the-top concept creation. Judging from the sole photo Honda has released, the new CR-V had grown a bit more muscle and received a bit of bling compared to the model it will soon replace. However, as with all concept cars, we're expecting that some of the glitter will rub off as soon as it hits the showroom floor.
Published in Concept
In its relentless drive to keep skies blue, Honda Cars Philippines Inc. (HCPI) partnered with Shell in the search for the Philippines’ Fuel Economy Team. Powered by Honda's Civic 1.8 liter models, Shell's fuel economy boot camp turned the country's biggest fuel spenders into fuel-saving advocates to represent the Philippines in the Shell Eco-Marathon in Sepang, Malaysia. The top 10 finalists underwent a whole day of rigorous training at the Honda Safety Driving Center in Parañaque City where they learned how to park their gas-guzzling habits. 
Published in News
Friday, 15 April 2011 16:50

Honda HEATs up for Holy Week

honda_heatHonda Cars Philippines, Inc. (HCPI) gears up for yet another busy Holy Week through their on-site road assistance program called Honda Emergency Assistance Team or H.E.A.T. for short. With the influx of motorists, H.E.A.T. provides road-side assistance to motorists who encounter car problems on the road while traveling in observance of what is the single most-important occasion in the Christian religion. The program is HCPI's, together with its dealership network's, public service and road safety advocacy. 

“H.E.A.T. program runs on April 20, 21, 23 and 24 in service of both private and public vehicle owners, be it Honda or non-Honda customers. Apart from road assistance, H.E.A.T. also provides free diagnostic system check-up, free 18-point check-up and discounts on selected parts and accessories,” said HCPI’s Customer Service Head, Mr. Danny Pedro. “With H.E.A.T., we set our sights on providing accessible public service for a worry-free and safe trip for the motorists,” he added.
Published in Road Safety
Monday, 07 March 2011 13:04

Honda drives for Fuel Economy

Honda Cars Philippines Inc. Press Release
ecosafety training
Honda Cars Philippines, Inc.’s (HCPI) longtime commitment to promote fuel economy awareness comes at an opportune time. Ongoing political tension in the crude-rich Middle East has caused fuel prices to spike to P53 per liter. In this time of fuel crisis, any form of savings is highly fitting.
Every year, HCPI conducts its fuel efficiency driving competition entitled Honda Challenge Cup to teach economical driving techniques. Recently, the Honda group of companies, through the Honda Foundation, staged its first eco-safety driving training among government fleet operators under Honda’s Clean Fleet Management Program. A total of 16 representatives from the Department of Transportation and Communication (DOTC), Department of Trade and Industry (DTI), Metro Manila Development Authority (MMDA), and Laguna Lake Development Authority (LLDA) attended the whole day training.  

“Come high or low gas prices, Honda has pioneered in providing fuel efficiency awareness by holding Honda Challenge Cup since 1996,” said Mr. Voltaire Gonzales, Head of Vehicle Sales and Corporate Communications of HCPI. “For fifteen years now, Honda has been advocating practical tips in order to drive every drop of fuel,” he added.
Published in News
Honda Cars Philippines Inc. Press Release
This love month, Honda Cars Philippines, Inc. (HCPI) promotes love for the environment to help keep blue skies for the children. HCPI recently invited students from the Ateneo Medical and Loyola Schools as part of its non-stop awareness campaign for fuel economy. The activity dubbed as the Honda Challenge Cup, was a fuel efficiency driving competition that imparted both realistic and economical driving techniques among participants. As the next generation of motorists, Honda taught these young students the correct way of driving to optimize fuel mileage.
To put these driving tips into practical use under real-world conditions, Honda provided its clean, green driving machines - the City, Jazz, Civic ,and Accord for the use of the participants. Students were then challenged to consume the least amount of gasoline under city and highway driving conditions, while using their normal driving style and with a running air conditioning system.  
Published in News
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