Words by Christopher Kho | Photos courtesy of Volvo Car Corporation
 
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Back in April, Volvo bit off more than they could chew when they tried to take on the Universe. That's why four months later, they decided to go back to the drawing board and tackle something more manageable starting with You. Reborn at the 2011 Frankfurt Motor Show, the Concept You was built as a statement of “Scandinavian Heritage, Scandinavian Passion, Scandinavian Light, and Scandinavian Craftmanship.” But all this Scandinavian pride somehow feels that there's a hint of Scandinavian insecurity behind the brand's new oriental owners.
 
Taking the form of a sporty fastback coupé, the Concept You wields ventilated disc brakes by Polestar racing and 21-inch polished aluminum rims. And since its last inception, it has grown a pair of rear sunroofs and traded the futuristic grill for one with more class, but manages to retain the decorated side mirrors. Overall, Volvo's hoping to appeal to a wider audience with its younger and sportier character.
Published in Concept