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16 September 2011

Volvo's Concept You is Scandinavian Sci-Fi (w/ video)

Words by Christopher Kho | Photos courtesy of Volvo Car Corporation
 
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Back in April, Volvo bit off more than they could chew when they tried to take on the Universe. That's why four months later, they decided to go back to the drawing board and tackle something more manageable starting with You. Reborn at the 2011 Frankfurt Motor Show, the Concept You was built as a statement of “Scandinavian Heritage, Scandinavian Passion, Scandinavian Light, and Scandinavian Craftmanship.” But all this Scandinavian pride somehow feels that there's a hint of Scandinavian insecurity behind the brand's new oriental owners.
 
Taking the form of a sporty fastback coupé, the Concept You wields ventilated disc brakes by Polestar racing and 21-inch polished aluminum rims. And since its last inception, it has grown a pair of rear sunroofs and traded the futuristic grill for one with more class, but manages to retain the decorated side mirrors. Overall, Volvo's hoping to appeal to a wider audience with its younger and sportier character.
 
Inside, this Scandinavian sedan is dotted with so many smart pads that they must have hired Steve Jobs for the tech. The control center consists of a digital Driver Information Monitor (DIM), heads-up display, touch-screen consoles front and rear, and steering wheel-mounted touch-screen glass paddles. 
 
On the other hand, the Concept You's interior does have a more posh side to it. Volvo partnered with top names to “create a genuine feeling of luxury with the right Scandinavian touch.” Door panels have been dressed with Italian fabric and design from Swedish fashion house Oscar Jacobson, while the floor is shrouded by hand-tufted carpet by Swedish brand Kasthall.
 
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"Concept You gives a good indication of what you can expect from our next large sedan. The blend of contemporary Scandinavian design, exquisite craftsmanship and intuitive technology will appeal to luxury car buyers all over the world," said Stefan Jacoby, President and CEO of Volvo Car Corporation. 
 
From history, Volvo's extravagant design ideas in the Concept You should make it into production models within four or five years. And if they're bold enough, it might just spin off its own model just like the iconic C30. I just don't see the name carried over as no one wants to be called driving a “You.”