Words by Christopher Kho
Only some of you may be old enough to remember that Mitsubishi's rich history in the Philippines dates as far back as 1963. What used to be known as Chrysler Philippines Corporation locally assembled models such as the Dodge Colt, Minica F4, Lancer, Cimarron, and Mitsubishi trucks. After 15 years of operation, the name was changed to Canlubang Automotive Resources (CARCO) in October 1978. Then in 1987, Mitsubishi Motors Corp. (MMC) and Nisho Iwai Corp. (now known as Sojitz Corp.) acquired CARCO, and the company's name was changed to Philippine Automotive Manufacturing Corp. (PAMCOR). But just a few years later, MMC decided to become the major shareholder of PAMCOR, and thus Mitsubishi Motors Philippines Corporation (MMPC) was born on August 1996.
This year, MMPC is celebrating 50 years of building world-class cars, and trucks, in the Philippines. This makes it the oldest automotive company in the country. That’s not all they’re celebrating, though; the Asian Transmission Corp. (ATC) - MMPC's sister company - is also celebrating its 40th Anniversary this year.