Tuesday, 23 April 2013 07:07
Mirage and Lancer EX 1.6 drives MMPC's Q1 2013 sales growth by 21.7%
Mitsubishi Motors Philippines Corp. (MMPC) was only able to sell 316 passenger cars in the first three months of 2012. But this year, we're glad to hear that they've done a lot better. You see, year-to-date sales of Mitsubishi's passenger cars totaled 2,172 units in the first quarter of 2013, which is a mind-blowing 587.3% increase from 2012. And the reason behind this surge are the new Lancer EX 1.6 and the newly-crowned 2012 - 2013 Car of the Year Philippines, the Mirage.
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Industry Update
Friday, 05 April 2013 22:56
MMPC issues safety recall for 1,420 units of the all-new Mirage
Barely four months have passed since the all-new Mirage was launched, and yet Mitsubishi Motors Philippines Corporation (MMPC) is already recalling 1,420 examples of their latest subcompact hatchback. The voluntary safety recall was issued to address concerns about the Antilock Brake System or ABS. Coverage of of this recall are units sold between November 2012 and March 2013.
MMPC's principal Mitsubishi Motors Corporation (MMC) has discovered that the front wheel speed sensors on the affected Mirage units had insufficient waterproofing. And if penetrated by water from rain or during carwash, it may cause the ABS to not function correctly. Although there has been no reported accident as a consequence of this problem, MMPC is voluntarily conducting this safety recall as a its proactive commitment to quality and customer safety.
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News
Friday, 05 April 2013 17:30
Mitsubishi Mirage and Mazda BT-50 newly-crowned 2012 - 2013 Car and Truck of the Year Philippines
After the long search, the 2012 - 2013 Car of the Year Philippines (COTY-P) has finally been revealed last April 4, 2013 at the 9th Manila International Auto Show (MIAS) held at the Philippine Trade and Training Center (PTTC). Following the footsteps of last year’s winner, the Hyundai Elantra - of which we see many of on the streets - this year’s champ is none other than the all-new Mitsubishi Mirage GLS MT.
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Car of the Year
Monday, 25 March 2013 10:50
The Perfect First Car | 2013 Mitsubishi Mirage 1.2L GLS CVT
Words and photos by Leslie Sy
The all-new Mirage that came in late 2012 is Mitsubishi's first small car in the country in over a decade. Right away, it was no secret that this subcompact would be a game changer for the local car industry considering its low price combined with its trusted Japanese heritage. But as we know, a good car is more than just a brand and a price tag.
Obviously, potential buyers will be comparing the Mirage to other similar models originating from Japan, Korea, and maybe even China and the United States. So how does it match? I was given the keys to a top-of-the-line Mirage 1.2L GLS CVT to find out for myself.
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Subcompact
Monday, 18 March 2013 08:16
Mitsubishi's 24th International Junior Tennis Championship hits hard court on March 19
We're no big tennis fans here at Kotse.com, but if you're reading this, there's a good chance that you're one. So we'd just like to let you know that Mitsubishi Motors Philippines Corp. (MMPC) is finally ready to hit the hard court on March 19, 2013 as they open the 24th Mitsubishi Lancer International Junior Tennis Championship (MLIJTC).
Along with the International Tennis Federation (ITF) and the Philippine Tennis Association (Philta), MMPC is expecting more than 120 players from around the globe to battle it out at the Rizal Memorial Stadium.
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Upcoming Events
Thursday, 21 February 2013 10:07
Mitsubishi celebrates 50 years of building world-class cars in the Philippines (w/ video)
Words by Christopher Kho
Only some of you may be old enough to remember that Mitsubishi's rich history in the Philippines dates as far back as 1963. What used to be known as Chrysler Philippines Corporation locally assembled models such as the Dodge Colt, Minica F4, Lancer, Cimarron, and Mitsubishi trucks. After 15 years of operation, the name was changed to Canlubang Automotive Resources (CARCO) in October 1978. Then in 1987, Mitsubishi Motors Corp. (MMC) and Nisho Iwai Corp. (now known as Sojitz Corp.) acquired CARCO, and the company's name was changed to Philippine Automotive Manufacturing Corp. (PAMCOR). But just a few years later, MMC decided to become the major shareholder of PAMCOR, and thus Mitsubishi Motors Philippines Corporation (MMPC) was born on August 1996.
This year, MMPC is celebrating 50 years of building world-class cars, and trucks, in the Philippines. This makes it the oldest automotive company in the country. That’s not all they’re celebrating, though; the Asian Transmission Corp. (ATC) - MMPC's sister company - is also celebrating its 40th Anniversary this year.
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Industry Update
Wednesday, 23 January 2013 07:37
MMPC ends 2012 on a high; Plans big for 50th Anniversary in February
Mitsubishi Motors Philippines Corp. (MMPC) was able to sell a total of 34,915 vehicles in 2012, which is a remarkable 7% better than their 2011 performance. Better yet, it's their 6th consecutive year of achieving an annual sales growth and secures them 22% of the local market share. And with these big figures, MMPC keeps its position as the country's second-largest automotive brand, next only to Toyota.
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Industry Update
Friday, 21 December 2012 06:42
MMPC's record November 2012 sales is their highest in 17 years
Based on the combined CAMPI and TMA report for November 2012, Mitsubishi Motors Philippines Corp. (MMPC) registered total sales of 3,840 units which is the Japanese automaker's highest-ever monthly sales since 1995. And while most other marques suffered a decline, MMPC's figures went up by a staggering 37.1% last month as compared to October. This allows them to capture 23.1% of the market share and maintain their position as the second-largest car brand in the country, next only to Toyota.
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Industry Update
Tuesday, 20 November 2012 09:26
The eagle has landed: Mitsubishi's all-new Mirage is here!
Words by Christopher Kho | Photos courtesy of Mitsubishi Motors Philippines Corp.
What seats five people, runs 21 km/L, and comes with all the toys you'll ever want for just P498,000? No, it's not the all-new Ford Focus, because that costs more... a whole lot more. Ladies and gentlemen, let me formally introduce to you Mitsubishi's all-new Mirage. After countless teasers, a Philippine road tour, and an agonizing three month wait, Mitsubishi Motors Philippines Corp. (MMPC) has finally launched their newest hatchback last week at the Mirage Music Festival. And in case you haven't had the chance to get acquainted just yet, I'll run you through everything you have to know about this cute little number.
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Newly Launched
Monday, 19 November 2012 12:19
Mitsubishi's all-new Mirage comes in 8 yummy colors
Words and photos by Christopher Kho
The long wait is finally over because Mitsubishi's all-new Mirage is here. And to get everyone salivating over this new hot hatch to drool helplessly, Mitsubishi Motors Philippines Corp. (MMPC) showed us the Mirage in all of its eight delicious shades.
With prices starting at P498,000, the GLX comes in sumptuous colors of Majestic Red, Savanna White, Cool Silver Metallic, Gemstone Grey, and Pyrenese Black. And exclusive for the delectable top-of-the-line GLS variant are Lemonade Yellow Metallic, Pop Green Metallic, and Medium Blue Mica. Which one is the yummiest color for you?
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Newly Launched
