Thursday, 23 May 2013 10:19
Mitsubishi's Mirage sedan to be called the “Attrage”; Thailand launch in July
Words by Christopher Kho | Photos courtesy of Mitsubishi Motors Corporation
When we got to drive the all-new Mirage for the very first time last year, one of the things that popped in our mind was: “When will the sedan version come out?” Although the question didn't really rank high on our “must-see” list, something told us that a four-door version was coming. And here it is. Mitsubishi Motors Corporation just announced that its next-generation global compact sedan is coming to Thailand in July. But instead of calling it as the Mirage sedan, they've decided to name it the “Attrage” - short for Attractive + Mirage. Clever, maybe. Catchy, not so much.
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Newly Launched
Wednesday, 10 April 2013 08:42
Mitsubishi's Concept G4 hints of an upcoming Mirage four-door sedan
Words by Jose Carlo R. Sapera | Photos courtesy of Mitsubishi Motors Thailand Co., Ltd.
Most, if not all, hatchbacks, whether subcompact or compact, will always have a sedan counterpart to suit different people's needs in terms of looks and space. And at the 34th Bangkok International Motor Show, Mitsubishi premiered their latest global car called the Concept G4. Whatever they like to call it, we'd like to believe is a preview of an upcoming Mirage four-door sedan.
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Concept
Friday, 05 April 2013 17:30
Mitsubishi Mirage and Mazda BT-50 newly-crowned 2012 - 2013 Car and Truck of the Year Philippines
After the long search, the 2012 - 2013 Car of the Year Philippines (COTY-P) has finally been revealed last April 4, 2013 at the 9th Manila International Auto Show (MIAS) held at the Philippine Trade and Training Center (PTTC). Following the footsteps of last year’s winner, the Hyundai Elantra - of which we see many of on the streets - this year’s champ is none other than the all-new Mitsubishi Mirage GLS MT.
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Car of the Year
Thursday, 04 April 2013 07:40
Mitsubishi promises 300 km EV range with the CA-MiEV Concept
Words by Jade Lu | Photos courtesy of Mitsubishi Motors Corporation
It didn’t take too long for Mitsubishi to go from “not bad” to “much better.” The i-MiEV (short for Mitsubishi innovative Electric Vehicle) was first introduced to the Japanese market in 2009, followed by the rest of the world a year later. And as of December 2012, over 22,000 examples of this EV (although rebadged in other countries) had been sold worldwide.Two-time Dakar Rally winner Hiroshi Masuoka even took on the Pikes Peak International Hill Climb using a muscled-up version of the i-MiEV - the i-MiEV Evolution - in July 2012. It was meant to gather information for Mitsubishi’s R&D team, who hoped to use the data for further developments of future EV’s. Cut to less than a year later, and the fruit of this labor was showcased at the 2013 Geneva International Motor Show. This is the Mitsubishi CA-MiEV Concept.
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Concept
Monday, 25 March 2013 10:50
The Perfect First Car | 2013 Mitsubishi Mirage 1.2L GLS CVT
Words and photos by Leslie Sy
The all-new Mirage that came in late 2012 is Mitsubishi's first small car in the country in over a decade. Right away, it was no secret that this subcompact would be a game changer for the local car industry considering its low price combined with its trusted Japanese heritage. But as we know, a good car is more than just a brand and a price tag.
Obviously, potential buyers will be comparing the Mirage to other similar models originating from Japan, Korea, and maybe even China and the United States. So how does it match? I was given the keys to a top-of-the-line Mirage 1.2L GLS CVT to find out for myself.
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Subcompact
Friday, 15 March 2013 14:47
Pepsi is giving away one Mitsubishi Mirage to lucky drinkers everyday for 45 days
Each Pepsi bottle exactly has 210 calories, 58 grams of sugar, and 45 mg of sodium. But from March 15 to April 28, 2013, it could also come with a brand-new Mitsubishi Mirage. No kidding!
Pepsi Cola Products Philippines Inc. (PCPPI) just launched their “Pepsi Hataw! Araw Araw!” promo where they're giving away an all-new Mitsubishi Mirage and other awesome prizes everyday for 45 days straight. All you have to do to join is buy a Pepsi Regular, Pepsi Max, Pepsi Light, Pepsi Blue, Mirinda, 7-Up, Mug, or Mountain Dew and text the 8-digit code under the crown or cap to 2929.
Sizes included in the promo are 7oz, 8oz, 12oz 500mL, 750mL, 1.5L, and 2.0L bottles. Cans, however, are not.
Drinking soft drinks never sounded this good. Aside from the Grand Prize, which is a brand-new Mitsubishi Mirage GLS 1.2 MT worth P588,000, Pepsi is also giving away other awesome Mid and Minor Prizes each day.
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Contest and Promos
Wednesday, 23 January 2013 07:37
MMPC ends 2012 on a high; Plans big for 50th Anniversary in February
Mitsubishi Motors Philippines Corp. (MMPC) was able to sell a total of 34,915 vehicles in 2012, which is a remarkable 7% better than their 2011 performance. Better yet, it's their 6th consecutive year of achieving an annual sales growth and secures them 22% of the local market share. And with these big figures, MMPC keeps its position as the country's second-largest automotive brand, next only to Toyota.
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Industry Update
Monday, 21 January 2013 07:22
COTY 2012 - 2013 Test Fest Day 7: Big, small, and everything in between
Words by Christopher Kho | Photos by Hans Gerald Chua and author
On a regular day, we'd have around 8 to 10 cars to drive at the Qualitative Testing for the 2012 - 2013 Car of the Year Philippines (COTY-P). But this was no regular day. Last January 12, 2013, the boys and girls of the Car Awards Group Inc. (CAGI) found themselves face-to-face with 17 shiny new cars and they had to drive every single one of them. Though the experience was fun, we were all left battered and bruised by the day's end. Still, we got to drive big, small, and everything in between.
The smallest of the bunch were all four variants of the all-new Mirage from Mitsubishi. Following on its trail are the trio of Chevrolet Sonics, in both hatchback and notchback (sedan) forms. Then there were the heavyweights. Chevrolet brought three Colorados with 4x2 and 4x4 drivetrains; Foton stepped up with their own all-new Thunder 4x2 and 4x4; and Mitsubishi fielded their 3.0L V6-equipped Montero Sport. But I guess it goes without saying that the crème de la crème were from newcomer Peugeot, who brought their entire line-up: the 3008 crossover, 5008 mpv, 508 sedan, and RCZ sports coupe.
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Car of the Year
Friday, 21 December 2012 06:42
MMPC's record November 2012 sales is their highest in 17 years
Based on the combined CAMPI and TMA report for November 2012, Mitsubishi Motors Philippines Corp. (MMPC) registered total sales of 3,840 units which is the Japanese automaker's highest-ever monthly sales since 1995. And while most other marques suffered a decline, MMPC's figures went up by a staggering 37.1% last month as compared to October. This allows them to capture 23.1% of the market share and maintain their position as the second-largest car brand in the country, next only to Toyota.
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Industry Update
Tuesday, 20 November 2012 09:26
The eagle has landed: Mitsubishi's all-new Mirage is here!
Words by Christopher Kho | Photos courtesy of Mitsubishi Motors Philippines Corp.
What seats five people, runs 21 km/L, and comes with all the toys you'll ever want for just P498,000? No, it's not the all-new Ford Focus, because that costs more... a whole lot more. Ladies and gentlemen, let me formally introduce to you Mitsubishi's all-new Mirage. After countless teasers, a Philippine road tour, and an agonizing three month wait, Mitsubishi Motors Philippines Corp. (MMPC) has finally launched their newest hatchback last week at the Mirage Music Festival. And in case you haven't had the chance to get acquainted just yet, I'll run you through everything you have to know about this cute little number.
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Newly Launched
