Friday, 20 April 2012 07:55
Ford trains 'Driving Skills for Life' Instructors to world-class standards
Ford Philippines is going one step further on its commitment to reduce the number of road fatalities and injuries by enhancing its Driving Skills for Life (DSFL) campaign. Now on its fifth year, DSFL is bringing their instructors to world-class standards by rolling out the Train-the-Trainer (TTT) program - an exercise where instructors from participating countries are sharpened by top caliber instructors from around the world. And with these newly-trained world-class instructors, Ford is hoping that the DSFL program will be able to produce world-class drivers as well.
Published in
Road Safety
Monday, 19 September 2011 08:14
Ford reminds us why Driving Skills help save lives
Words and photos by Christopher Kho
For the past six years, Ford Group Philippines (FGP) has been on the road pitching its Driving Skills for Life (DSFL) campaign in schools, colleges, and private corporations. To date, the program has successfully trained more than 20,000 participants on the importance of road safety. As part of its first batch of students, I've attended well over a dozen of DSFL's classroom lessons and practically memorized each page of its presentation like the back of my hand. But no matter how repetitive it may sound, I always learn something new and make it a point to listen as a personal reminder to my responsibility as a road user.
Road safety is a subject matter that should never be taken lightly. Last year alone, the Metro Manila Accident Reporting and Analysis System (MMARAS) reported 18,810 traffic accidents, 7,670 of which involved fatality or injury. And in an occupation that mainly involves driving, we might just put ourselves and others at risk whenever we go on the road. That's why Ford took the initiative to host a special DSFL seminar just for us motoring media last week at the Ortigas Home Depot in Pasig City. The half-day course included a one-hour lecture on safe, smart, and fuel-efficient driving habits followed by a hands-on training on parallel parking and eco-driving using the Ford Fiesta and Focus.
Published in
Road Safety
Tuesday, 12 July 2011 08:22
Ford kicks-off its Driving Skills for Life campaign for 2011
Ford Group Philippines Press Release
Ford Group Philippines (FGP) kicks-off its comprehensive and UN-recognized road safety initiatives under the company’s global Driving Skills for Life (DSFL) campaign this month. The program is part of Ford’s ongoing commitment to promote and improve driver safety in the Philippines. Ford is planning a series of day camps and seminars throughout the year and aims to have 2,000 licensed drivers participate in the DSFL program. Training will focus on safe, smart and fuel efficient driving skills as well as providing handy tips on vehicle maintenance.
Published in
Road Safety
