Toyota Motors Philippines Press Release
Toyota Motor Philippines (TMP) finished 2010 strong with year-end sales of 56,855 units capturing 33.7% of the market share. TMP has once again proven its stance as the No. 1 automotive company in the country after posting the highest number of vehicle sales in the entire history of the automotive industry. In addition, it has also outperformed itself after achieving record-breaking yearend sales, which is a fitting complement to its 9th consecutive Triple Crown Title.
According to the report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), total industry sales for 2010 reached 168,490 units. This translates to an astounding 27.2% growth compared to the same period of last year. “2010 has been another banner year for Toyota. We started the year on a strong note achieving record-breaking sales from January to October and then finally capping the year with 5,623 units in December. This is the highest monthly sales we have posted since the start of our operations in 1989. Also, we have remained consistent in being the leader in Passenger Car Category, Commercial Vehicle Category and Overall Sales, now for the 9th consecutive year,” expressed Yuji Goto, TMP Executive Vice President. “We are also pleased that TMP was able to respond to the robust market performance in 2010, with our locally manufactured Vios and Innova models as the country’s top-selling vehicles,” Goto added.