Words by Niky Tamayo | Photos courtesy of Automobili Lamborghini Holding S.p.A.
If the name “Urus” doesn’t sound quite as evocative as names like “Aventador”, “Diablo”, and “Murcielago” (mercy, oh lawdie!), there’s a reason for that. The Urus (Ooh-roos) is a cattle breed halfway between fighting bulls and working bulls, noted for its tall, wide shoulders. It’s also known as an Auroch, but too many people know what that is... might as well call it “Angus.”
The Urus Concept is a 600 horsepower... thing... sitting halfway between a sports car and an SUV that promises to carry four people in style and to drive like nothing else on the road. Sounds familiar? Yes, it does. But don’t ask BMW or Porsche if they’re worried about the Urus eating into X6M and Cayenne Turbo sales.
They should be positively terrified.