Words and photos by Christopher Kho
For the past six years, Ford Group Philippines (FGP) has been on the road pitching its Driving Skills for Life (DSFL) campaign in schools, colleges, and private corporations. To date, the program has successfully trained more than 20,000 participants on the importance of road safety. As part of its first batch of students, I've attended well over a dozen of DSFL's classroom lessons and practically memorized each page of its presentation like the back of my hand. But no matter how repetitive it may sound, I always learn something new and make it a point to listen as a personal reminder to my responsibility as a road user.
Road safety is a subject matter that should never be taken lightly. Last year alone, the Metro Manila Accident Reporting and Analysis System (MMARAS) reported 18,810 traffic accidents, 7,670 of which involved fatality or injury. And in an occupation that mainly involves driving, we might just put ourselves and others at risk whenever we go on the road. That's why Ford took the initiative to host a special DSFL seminar just for us motoring media last week at the Ortigas Home Depot in Pasig City. The half-day course included a one-hour lecture on safe, smart, and fuel-efficient driving habits followed by a hands-on training on parallel parking and eco-driving using the Ford Fiesta and Focus.