Green | Soon-to-rise GK-Hyundai Center for Green Innovation, HARIBON Foundation’s continuing “rain-forestation” program, and the donation of a first-ever fully customized HARI EcoVan - a mobile school for promoting Philippine biodiversity.
Pink | Protection and promotion of women’s and children’s rights in partnership with the UP Women Lawyer’s Circle (WILOCI).
Red | Empowering the students of Polytechnic University of the Philippines (PUP) through scholarship grants and the donation of a customized mobile library to K.I.D.S. Foundation.
Yellow | Filipino heritage and pride advocacy with the Department of Tourism (DOT), the first of which shall be the sponsorship of the Philippine booth at the Yeosu 2012 Expo in Seoul, South Korea.
Orange | Provision of health facilities to the National Children’s Hospital.
Purple | Youth development through sports in collaboration with The Younghusband Football Academy (TYFA).
Gray | Empowering social entrepreneurs and small-to-medium businesses through the GK Center for Social Innovation, and support for the Department of Agriculture’s Sentrong Pamilihan ng Produktong Agrikultura ng Quezon Foundation Inc.
Blue | Promotion of road safety and responsible car ownership in partnership with the Department of Transportation and Communication (DOTC), in observance of the United Nations Decade of Action for Road Safety.
“We decided to make this RUN festive and colorful to underscore Hyundai’s celebration of a happier, healthier, and safer life for all,” said HARI President and CEO Ma. Fe Perez-Agudo.
The Hyundai Run for a Cause was launched in April 2011 to kick off HARI’s 10th anniversary celebrations. It was the first-ever local fun run that was fully sponsored by an automotive firm, and a first in the Hyundai global distributorship network.
