Hyundai Asia Resources Inc. (HARI), the official distributor of the Korean marque in the Philippines, kicked off the New Year by posting an impressive 40% growth with a total of 2,153 units sold this January. And if that gives any indication of their performance for the rest of 2012, then they might just be on the path to snatching 2nd place from Mitsubishi in the Philippines' car manufacturer's race.
The biggest movers in Hyundai's line-up last month was the Passenger Car (PC) models, comprised of the i10, Accent, and Elantra, with 1,286 units sold - a remarkable 84% jump over the same month last year. Total Light Commercial Vehicle (LCV) also went up by a modest 3% or 867 units sold compared to January 2011's performance, still with the Tucson leading the field.
“We open 2012 with a bang in our sales performance. With strong and continued demand for our best-selling models, the entry of even more exciting ones, a strong Peso, sustained consumer spending power, and overall favorable economic environment, we have high hopes that this year will be another good one for Hyundai,” said Ms. Ma. Fe Perez-Agudo, HARI President and CEO.
On a month-on-month perspective, who knew that more people would actually buy cars after the bank account-draining yuletide season? HARI recorded a 57% sales increase from December 2011, with a 63% and 47% boost in PC and LCV sales respectively.
With at least three new models coming this year, things are definitely looking good for Hyundai.