*UPDATE* Hyundai confirms 3 new models coming to the Philippines in 2012

By MUMLOLOUK payday loans

30 December 2011

*UPDATE* Hyundai confirms 3 new models coming to the Philippines in 2012

Words by Christopher Kho
 
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*UPDATE*
HARI has just advised us that while the all-new Santa Fe's sure to arrive next year, the Eon and Velsoter is still under review with a final statement due first quarter of 2012. 
 
Just before the New Year sets in, Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai in the Philippines, has got some big news brewing up for 2012. Expanding its current vehicle line-up, they're bringing in three new models next year - the Eon, the long-awaited Veloster, and the all-new Santa Fe. On top of that, expect prices on new Hyundai's to drop after the ASEAN-Korea Free Trade Agreement (AKFTA) comes into play, which should reduce import tariff rates to 20%. 
 
Winds of Change
The Eon is Hyundai's entry-level micro car positioned just below the i10. It's powered by an 814cc gasoline engine that allows it to achieve a remarkable 21.1 km/L fuel economy. This little five-door hatchback and claims to have greater interior room than a Suzuki Alto, hold more luggage space than a Chevrolet Spark, and come equipped with front power windows, a driver's side airbag, and a savvy two-tone interior. Infused with Hyundai's signature fluidic design philosophy, the Eon is sure to turn heads on the streets.
 
Another newcomer for 2012 is Hyundai's distinctive three-door coupe, the Veloster. As sporty as it looks, this, however, is no speedster despite being fitted with a six-speed dual clutch transmission (DCT). Instead, it's designed to fit the tree-hugger's lifestyle and get up to 17 km/L with its 1.6L four-cylinder Gamma engine - the same powerplant found in the all-new Accent and Elantra. Though some units have already found their way into the country via grey imports, nothing beats HARI's 5-year warranty.
 
And finally, after six years in the market, the Santa-Fe is getting a timely replacement. Some spy shots have already surfaced around the web, but Hyundai has yet to release official images of their third-generation mid-size SUV. It will most likely be based on the current Sonata, and speculations are pointing towards a hybrid model on the way.
 
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Price Cuts
Having to pay a 30% import tariff, HARI makes do with a tight profit margin and can only price competitively thanks to a subsidy from its mother company in South Korea. But starting 2012, shipping duties are cut down to just 20% from a trade agreement between the Philippines and South Korea. If HARI decides to spew the savings to consumers, expect prices to drop by P40,000 to P120,000 on brand new Hyundai's. And with a target to completely eliminate tariffs by 2016, a local Hyundai assembly plant is now very unlikely. 
 
With great things coming in 2012, HARI enters the New Year with a positive growth outlook. But will this be enough to beat Mitsubishi out of the No. 2 spot?
 
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