“Join the Pact dives deeply into a relevant key social issue that cuts across whatever city, country or part of the world you may be and I am delighted to continue my role as the Johnnie Walker Responsible Drinking Ambassador with this recent visit to the Philippines,” said Mika Hakkinen.
“In its simplest form, responsible drinking means that people need to be accountable for their own safety and that of those around them. Part of this means not drinking alcohol if you are planning to drive or appointing a friend to be the designated driver. It may sound simple, but unfortunately there are still people who are not aware of the dangers of drinking and driving,” he added.
Responsible drinking is pledge upheld not only by individuals, but by local governance as well. In light of this, Binay expressed his commitment in promoting the advocacy in the City of Makati.
“Recognizing the similar aims of Join the Pact and of the City of Makati, I assure everyone of our full support for the campaign against drunk driving. We hope that this campaign can help raise public awareness about the hazards of irresponsible drinking and drive home the message that “Winners never drink and drive” until it finally becomes deeply ingrained into the consciousness of every individual,” remarked Binay.
Since its inception in 2008, Join the Pact has gathered over a million signatures and has visited over 30 countries including those in Europe, North America, Latin America, and most recently, Asia. Join and sign the pact to never drink and drive today at www.jointhepact.com.