The Toyota Tent event held last month was the first of TMP's several recovery plan to achieve this goal. As planned, Toyota reclaimed the no. 1 position in the Commercial Vehicle segment brought about by the huge success of the Event. The Innova led the pack with 1,122 unit sales last month topping all other commercial vehicle models sold in the country.
In a statement, TMP President Mr. Michinobu Sugata said, “The improved performance of Toyota can be attributed to the joint sales efforts and hard work of all our Dealers and Team Members towards the achievement of our goal. The resumption of full production output of our locally manufactured Vios and Innova was one of the major factors in helping TMP regain the year to date lead across all vehicle categories. In addition to this, I firmly believe that the introduction of the New Fortuner and New Hilux will strengthen Toyota’s position in the CV segment and further assert our dominance as the no. 1 automotive manufacturer in the country. I am definitely pleased that we are ahead in our plans and that we are poised to achieve our 10th consecutive triple crown this year.”