Words by Jose Carlo R. Sapera | Photos courtesy of Toyota Motor Corporation
For those who were already around in the 70's, you probably know what a Toyota Crown is. In fact, the model has been around since 1955 and is touted as Toyota’s flagship sedan. And to cap off the year of the water dragon, the Aichi-based Japanese car manufacturer rolled-out the red carpet for the all-new 2013 Crown.
Two flavors of the Crown are on offer: a commanding Royal and a stylish Athlete.
To celebrate their 500,000th production unit in the country since 1989, Toyota Motor Philippines (TMP) launched the search for the earliest locally-manufactured Toyota vehicle back in March 2012 called the “Classic Toyota Hunt.”
The mechanics were simple. Simply present your oldest locally-produced Toyota in your nearest Toyota Dealership and stand to win a brand new Innova. Of course, vehicles must be in running condition to qualify, and its engine, body, and chassis must be original, not modified and tampered with. And after the searching the entire nation, Mr. Anthony G. Chengliong and his 1989 Toyota Crown Deluxe emerged as the winner.
Toyota Motor Philippines (TMP) began production of completely knocked-down (CKD) and semi knocked-down (SKD) units at its plant in Sta. Rosa, Laguna back in 1989. And 23 years later, what is now the Philippines' largest automaker marked yet another milestone when they celebrated the production of their 500,000th vehicle - a brand new Toyota Innova - in a ceremonial line-off held at TMP's headquarters last March 8, 2012.
“This milestone is a testament to the unrelenting devotion to excellence of every Team Member who helped make Toyota Motor Philippines what it is today,” remarked TMP Vice Chairman Alfred Ty. “We shall further solidify Toyota’s partnership with the Philippines while continuing to contribute to economic development in the country. We shall constantly innovate ourselves to meet the dynamic needs of our customers and remain committed to help shape a more progressive future for the Philippines.”