Industry Update

By MUMLOLOUK payday loans

 
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Mitsubishi Motors Philippines Corp. (MMPC) was able to sell a total of 34,915 vehicles in 2012, which is a remarkable 7% better than their 2011 performance. Better yet, it's their 6th consecutive year of achieving an annual sales growth and secures them 22% of the local market share. And with these big figures, MMPC keeps its position as the country's second-largest automotive brand, next only to Toyota.
 
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Here in the Philippines, Suzuki sells cars and motorcycles under one giant outfit called Suzuki Philippines Inc. (SPH). But in the company's recent history, never have they put four and two wheels together under one roof... until now. Located at 2929 Bautista St. cor. Finlandia St., San Isidro, Makati City, Suzuki Auto Makati is SPH's first integrated auto-moto dealership in the country, which carries both Suzuki's automobile and big bike lineup.
Words by Christopher Kho
 
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Remember back in September 2012, when Berjaya Auto Philippines Inc. signed an agreement with Mazda Motor Corporation to make it the new distributor of Mazda vehicles, parts, and accessories in the Philippines? Well, the day has finally come when they take the helm of this Japanese brand and bring it back to business. And now that they're in control, they have big plans for the brand in the not-so-distant future, which we should all look out for.
 
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A car brand in the Philippines earns one of these “crowns” when they top the industry's sales chart in either the Passenger Car (PC), segment, Commercial Vehicle (CV) segment, or in Overall Sales. And since 2002, only Toyota Motor Philippines (TMP) has captured all three.
 
TMP sold a total of 65,396 vehicles in 2012 which captures 41.7% of the total market share. 21,291 of these fall under the PC segment, while another 44,105 belong to the CV segment. Not only do these numbers bag the country's largest automaker their 11th consecutive Triple Crown, but is also their highest since the start of operations in 1988. As an added bonus, TMP's 20% growth last year bests the industry's 11%.
 
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Isuzu Philippines Corporation (IPC) once again proves that you don't need all-new models, high tech features, or fancy colors to sell cars. What they really focused on are reliability, versatility, and value for money, which allowed them to sell 11,759 vehicles in 2012 - a 20% increase from 2011 and the company's best annual performance since 2004.
 
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In 2012, the Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the country, sold so much cars in the Philippines that they took hold of 33% market share in the luxury car segment. Though they didn't divulge the exact figures, this achievement solidifies the German automaker as the No. 1 luxury car brand in the Philippines - a position they've been holding on to for 10 straight years.
 
It was truly a banner year for BMW as it broke new grounds and set new records in the country. And these are their Top Achievements in 2012 that helped them become No. 1:
 
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In recent years, Kia has been building cars that can already go toe-to-toe with its Japanese, American, and even European counterparts. But for some reason, the upgrade hasn't really translated into sales here in Philippines. Well, their fortunes have definitely changed in 2012 when the Columbian Autocar Corporation (CAC), Kia's exclusive distributor in the country, ended the year with an awesome 57.4% year-on-year sales increase.
 
CAC managed to sell 7,527 units in 2012, or 2,745 cars more than they did in 2011. Better yet, the impressive sales jump bests all other automotive brands in CAMPI, in terms of percentage of course. Beat that!
 
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In 2012, Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, sold a total of 21,996 cars, vans, SUVs, and trucks. That's an 8% increase from 2011's 20,297 units and an average of 1,833 units a month. Not bad Hyundai. Not bad at all.
 
Leading the numbers is the Passenger Car (PC) segment that has experienced a 25% growth from 2011. And of the 13,382 units they sold, 10,009 were subcompacts, 3,000 compacts, 286 midsize, and 87 sports cars. According to HARI, the shove is mainly attributed to the Eon that helped complement the performance of the Accent and Elantra. But when you really look into the details, there's actually a significant sales decline in their midsize sedan and sports car which are none other than the Sonata and Genesis Coupe. Although they didn't say what caused this downtrend, it's probably yet another supply problem.
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