Toyota Motor Philippines bags 11th consecutive Triple Crown

By MUMLOLOUK payday loans

22 January 2013

Toyota Motor Philippines bags 11th consecutive Triple Crown

 
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A car brand in the Philippines earns one of these “crowns” when they top the industry's sales chart in either the Passenger Car (PC), segment, Commercial Vehicle (CV) segment, or in Overall Sales. And since 2002, only Toyota Motor Philippines (TMP) has captured all three.
 
TMP sold a total of 65,396 vehicles in 2012 which captures 41.7% of the total market share. 21,291 of these fall under the PC segment, while another 44,105 belong to the CV segment. Not only do these numbers bag the country's largest automaker their 11th consecutive Triple Crown, but is also their highest since the start of operations in 1988. As an added bonus, TMP's 20% growth last year bests the industry's 11%.
 
It brings a sense of national pride that the locally-manufactured Toyota Vios heads TMP's sales chart and remains to be the country's best-selling vehicle. The Toyota Innova, on the other hand, also retains its top spot in the commercial vehicle segment for 2012. Not only that, both vehicles have experienced their highest annual sales since each model's introduction - a clear sign that they're the preferred market choice because of the practicality and value for money the offer (despite the fact that they're both due for model change).
 
Other than these two best sellers, Toyota also has some other models that have claimed the No. 1 position in their respective segments. The Corolla Altis leads the Compact PC segment, while the Camry continues to conquer the Medium PC segment. Meanwhile, the Hilux and Hiace were last year's best-selling Pick Up and Utility Van, respectively. Sorry Fortuner, the title for the country's best-selling SUV still belongs to the Montero Sport.
 
In a statement, TMP President Michinobu Sugata said: “TMP is very proud of the Triple Crown with the number of sales in the PC segment, CV segment, and overall sales for 11 consecutive years. This is a symbol of the trust and confidence that our customers have in the Brand. We at Toyota would like to extend our heartfelt appreciation for all their years of loyalty and support. Our commitment to serve our customers with better products and services will remain our main thrust in the years to come.”
 
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