Kia apparently has three Presidents, one of which is now Schreyer. But while in position, he will retain his responsibilities as Chief Design Officer - a job he's been excelling at for the last six years. If you want proof, just look how pretty Kia's vehicle line-up is today and compare it to what they had a decade ago. Yes, that's mostly Schreyers doing. As a matter of fact, his “tiger-nose” grill design is now featured on almost, if not all, of Kia's new vehicles including the Picanto, Rio, Soul, Optima, Sportage, Sorento, and upcoming Forte.
Hiring Schreyer proved to be such as a success for Kia that its mother company, Hyundai Motor, seized ex-BMW designer Christopher Chapman to head its US design center last 2011.
Scheyer's promotion is a clear indication that Kia has much higher ambitions in the near future. Can you just imagine what new cars they'll come up with now that this guy's on top?
Source: www.autonews.com
