Motor Image Pilipinas, the sole distributor of Subaru in the Philippines, has just inked a deal with World Wildlife Fund (WWF) to become the exclusive automotive partner of Earth Hour 2013. Launched in 2006, Earth Hour is a worldwide event that encourages people to turn off their lights for just one hour to raise awareness about climate change. What is recognized as the largest voluntary action for the planet, Earth Hour 2013 will switch all lights off on March 23 next year from 8:30 to 9:30PM.
The deal was officially singed last November 23, 2012 between Motor Image Pilipinas General Manager Mike Luyun and WWF Vice President for Marketing and Corporate Relations Reggie Olalia. While Earth Hour might only be a one-hour annual campaign, that doesn't mean we should stop our efforts there.
Why not be part of the change by helping save electricity on a daily basis. Road users, as well as Subaru owners, can also switch off their engines from time to time and use clean alternative means of transportation such as cycling.