Once completed in 2014, the new Ford Alabang will become one of Ford's largest dealerships in the ASEAN region. It sits on a 4,000 sq meter land area along Alabang-Zapote Road and boast of a four-floor layout that houses a 25-vehicle showroom and 80-vehicle servicing capacity.
Meanwhile, Ford Pampanga is currently the Philippines' second dealership built according to Ford' Brand@Retail II design standard that follows the brand's pillars of Quality, Green, Safe, and Smart. This layout should help the customer feel more comfortable and thus get a better Ford experience. The newly-opened showroom can fit 13 cars on display while its two-storey service facility can accommodate up to 27 vehicles.
Ford ASEAN President Matt Bradley flew in the country just to celebrate the milestone with Ford Philippines President Randy Krieger along with Ford Alabang and Ford Pampanga's dealer principals.
“The continued expansion of our Ford dealer network will help further drive our momentum in the Philippines, as well as help to support our overall, aggressive growth plans for the ASEAN region,” said Matt Bradley, Ford ASEAN President. “In addition to the introduction of segment-leading One Ford vehicles, we are absolutely committed to further improving our customer experience, which includes customer convenience from an even wider network of nationwide coverage.”
The next Ford globally-designed dealerships will open in Butuan, Naga, Bohol, Tarlac, Isabela, Makati, General Santos, Laoag, Zamboanga, Manila Bay, and Baguio. When all has been completed, it'll bring the total number of Ford dealerships to 35 in the Philippines.