From August to October of 2012, more than 1,000 individuals joined Ford Philippines' “Start It. Share It. Win It.” campaign to experience the smart features of the all-new Focus. Each participant was filmed during their 'smart demo' to capture their spontaneous, and sometimes hilarious, reactions. All the videos were then uploaded to Facebook and the Top 2 participants who got the most number of views in the 10-day voting period qualified for the finals.
In total, the videos received almost 150,000 views globally, and over 1,500 votes were cast by the general public for the Top 10 finalists, in which Maria Patriz Dumlao got the most. Unfortunately, we can no longer find the link to her winning video.
“The result of the integrated ‘Start it. Share it. Win it.’ campaign exceeded our expectations, allowing us to witness an extraordinary level of excitement among our customers by providing them a unique and personal experience with the all-new Focus,” said Prudz Castillo, Ford Philippines' AVP for Marketing.
Want to experience the all-new Focus' smart technologies like Maria? Drive smart now starting at P859,000 for the 1.6L Focus Ambiente Sedan MT.